Greater privacy to be left out of the segmentation of the advertising platforms.Lower resource consumption (bandwidth, CPU, memory, etc.).I’m going to review the main ones so that you better understand, on the one hand, why their use has increased, and on the other, why it negatively affects the business model of web media and portals and indirectly to us as recipients of the information. The percentage of blockers in mobile is still very low (0.4%), although an increase is expectedĪdvantages and disadvantages of advertising blockers.The use of advertising blockers is higher in videogame portals as well as in social networks.Users between 18 and 24 years old are the most used by this type of blockers.14% of Internet users have an advertising blocker installed.Evolution of advertising blockersĪs you can see in the graph that I include below, according to Google Trends, the search frequency of “Adblock” has been growing from 2012 onwards, reaching its maximum points in January and September 2015. It is known for example AdTrap, a tool to block ads on multiple devices that work with the same Internet connection, including mobile phones. They are devices that connect to a router, something very common in companies that do not want their employees to access certain Internet services. The main ones are the ones I mention below, although there are also others such as Adblock for Youtube, Adblock Pro, Adguard Adblocker, uBlock Origin or uBlock. They can be installed in browsers (Firefox, Chrome, Safari …) in just a few seconds and for free.
#ADBLOCK ULTIMATE EXTENSION CHROME SOFTWARE#
“Adblocker” is a term used to refer to any type of software or hardware that removes ads from a web page.
3) AdBlock (for Chrome, Opera and Safari)Īdvertising Blockers: What They Are And How They Work.
#ADBLOCK ULTIMATE EXTENSION CHROME PLUS#
Advantages and disadvantages of advertising blockers.Advertising Blockers: What They Are And How They Work.
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